Tony explained that -
as a chartered surveyor - he was interested in how shops had been transformed
over the years. The roots of that change were in the Victorian period of 1837 -
1901, at the height of the British Empire, which covered 1/6 of the world’s
surface.
Those who were willing to take the risk, could take advantage
of the opportunities this gave. Consumerism was effectively born in 1851, when
‘going shopping’ came of age with the Great Exhibition - where, for the first
time, people could browse the goods on offer without actually having to buy
them. The building itself was of interest. The designer, Joseph Paxton, was
bored in a committee meeting, and doodled a design that was put up in under 12
months in Hyde Park. The crowds came - so many that queues stretched back into
central London - and inside found displayed everything that was available from
across the Empire.
Until this time, shop windows were made of glass panes
about 12” x 16”, but gradually plate glass became available. Shop windows were
first made using several (typically 3) panes across, but eventually a single
pane over the whole window made it easier for the goods to be displayed.
The introduction of gas - and later electric - lighting brightened the window
displays.
Another change that influenced shopping habits was the greater ease
with which people could get around - with the railways - including London’s
pioneering underground system - horse drawn buses and trams etc. Thomas Cook - a
Baptist Sunday school teacher from Leicester, began excursions - at first
locally, and then to the Great Exhibition - and eventually across the
Empire.
At the start of the Victorian era there were many small local shops,
like the village post office and savings bank, farmer’s markets (now seeing a
resurgence) etc, many ‘specialist’ in a specific product. The sight of open
knives, open meat and children all together in the butcher’s would not fit in
with today’s health and safety rules, but people survived!
Tony showed us how
many now well known names on the High Street had developed from small
beginnings, maybe as a market stall or a small local shop. Henry Tate had a
typical small store in Birkenhead, as tea dealer and general grocer, and set up
a sugar refinery in Liverpool - from which today’s Tate & Lyle grew. Arthur
Brooke had shops in Liverpool, Leeds and Bradford where he sold Brooke Bond tea
(adding the Bond as it ‘sounded right’) - expanding later to London, Lea and
Perrins developed their famous sauce from a horrid Indian recipe, whilst Alfred
Bird, who had a small Birmingham shop selling toiletries developed a custard
powder without eggs, which he exported worldwide.
Many of these Victorian’s
soon saw the power of advertising, and Tony showed many typical examples of the
period - some with rather dubious claims for the product. Many of them
looked after their workforce too - Coleman (of mustard fame) educating the
workers some 20 years before the 1864 Education Act, Lever (of Sunlight soap)
providing recreation facilities for the staff, and Cadbury’s providing their
workers with housing.
London shops were still specialists, such as Maples or
Hewetsons furnishing stores in Tottenham Court Road or William Carter’s in
Holborn - sellers of the ‘self adjusting corset at 12/6d! Ladies would visit
Swan & Edgar, Harvey Nichols or Peter Robinsons for the ‘fashion’ of the
day.
Other well known shops of today, like Marks and Spencer, began as market
stalls, or Boots the chemist - founded by Jesse Boot (a farm labourer’s son) in
Nottingham in 1877. William Debenham and Thomas Clark built their business on
mourning garments, whilst John and Mary Sainsbury began in 1869 selling butter
milk and eggs from a small shop in Drury Lane. When in 1950 the firm opened a
self service store, people said Sainsbury’s would go bankrupt, as ‘no one would
go round a shop with a basket’!! The first ‘department store’ was the Bon Marche
in Brixton, opened in 1877, whilst Harrods began as a small grocery shop
catering for visitors to the 1851 Great Exhibition , expanding along the
road to occupy the site it has today.